After Effects for Designers

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Elements of Motion Design

Motion design can be viewed as a marriage between graphic design and animation. It is much more than that. The added element of time redefines how designers use color, imagery, and typography to express ideas, communicate information, and visually tell stories. This chapter explores the fundamental elements that make motion design effective.

At the completion of this chapter, you will be able to describe:

■    Motion design and where it is used

■    Design and animation principles

■    Cinematic storytelling techniques

■    Broadcast terminology and limitations

What is Motion Design?

Motion design, also referred to as motion graphics and mograph, is a fusion of art, design, animation, filmmaking and the imagination ...