After Effects for Designers

4

Logos in Motion

Logos come in a variety of forms, but they all share the same purpose – to provide a visual identity to a company or brand. An effective logo is simple, scalable, recognizable, and distinct. This chapter explores how to energize logos with motion. The chapter exercises provide different methods in preparing and animating logos created in Photoshop and Illustrator.

At the completion of this chapter, you will be able to:

■    Describe the different types of logos

■    Determine the best types of file formats to acquire from clients

■    Prepare raster-based and vector-based logos for animation

■    Import and animate logos in After Effects

■    Use masks, track mattes, and the Stroke effect to reveal a logo

■    Add and animate ...