|Case Study 3|
A dense collage of graphical layers and treated live-action footage.
Performance was originally projected at the Adidas global marketing meeting at the Sydney Opera House in March 1999. Later that year it appeared in Adidas stores in Europe and eventually as television commercials in the United States. This high-energy video quickly intercuts between highly processed images of athletes melded with graphical backgrounds and provocative type.
The creation of this spot wound a path from After Effects to 16mm film to the discreet inferno* to the Quantel Henry and back to the inferno*. By combining systems, and pushing each to their limit, directors Monica Perez and Simon Dixon of ATTIK ...