5Presenting the Product to Your Users

Now that you have obtained the blessing of upper management, there is a potential for a lot of activities to begin all at once. Resist the urge; you must move forward at this phase (as well as any other) in an organized manner. Therefore, we recommend you spend a few weeks (possibly a month) on what we have labeled the marketing blitz. However, before we proceed with the detailed steps that are involved, we need to back up a bit and discuss the complexion of your newly formed group. After all, you have just successfully arranged with your management for you and selected others to be dedicated to the productivity improvement you have recommended.

Complexion of your Group

One of the characteristics of this ...

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