6Gathering Information
During the last phase, you were engaged in providing information. The phase of gathering information is a quiet or more thoughtful part of the change process. Your goals during this period are to obtain information from your users, to generally size up the situation, and to set your course of direction.
Let’s examine these objectives in more detail. First of all, you must take the time and effort to understand your users’ point of view. I know that this statement may seem somewhat redundant. After all, it does seem that all we did during the previous phases was to view reality from their perspective, and this empathy assisted us in literally every step of the way. However, in actuality, we were projecting our own experiences ...
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