Skip to Content
Agile 2
book

Agile 2

by Cliff Berg, Kurt Cagle, Lisa Cooney, Philippa Fewell, Adrian Lander, Raj Nagappan, Murray Robinson
March 2021
Intermediate to advanced
432 pages
11h 26m
English
Wiley
Content preview from Agile 2

8Product Design and Agile 2

There are a great many ideas and practices in the community of product design, worthy of many books. This chapter is not about product design. This chapter is about Agile 2 ideas that might help in defining one's approach to product design and how product vision, design, and implementation might best link together, from an Agile 2 perspective.

Agile Ignored Design from the Beginning

In a January 2020 talk,1 John Schrag, Autodesk's director of experience design, talks about his experience working under Lynn Miller (mentioned later in this chapter) at Alias during the 1990s. He explains that they had an effective design process that was well integrated with development, but then in 2001 the Agile Manifesto was published. Alias brought Jim Highsmith in to Alias to train developers. This revolutionized their software practice, but Agile had no mention of user experience (UX), and the design team suddenly were “at ends,” as Schrag put it. He went on to say the following:

“We would do a usability study, but by the time we were done, development would be three phases off; or we'd be designing something and they'd have changed direction in one of their Agile sprints: we couldn't give them feedback when they needed it, and we kind of got disconnected. It was horrible. And the funny thing is we were going to other design conferences and seeing the same problem among other people … .”

Early Agile basically instructed developers to collaborate with customers, ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Mushin Way to Peak Performance

The Mushin Way to Peak Performance

Michael Veltri
How to Develop a Great Digital Strategy

How to Develop a Great Digital Strategy

Jeanne W. Ross, Cynthia M. Beath, Ina M. Sebastian

Publisher Resources

ISBN: 9781119799276Purchase Link