The Commitment Conversation

For the first time in this book, we’re about to talk about how to execute better. Using the tools introduced in this chapter will lead to effective, reliable commitments by your team. Execution is typically the first concern we hear about when diagnosing a troubled team: “Our processes are bloated and slow us down.” “Users haven’t seen improvements for months.” “We just don’t get much done.” So why have we waited so long to address it?

As we’ll explain in detail, the reason is that if you haven’t first built Trust, reduced Fear, and agreed on Why, execution will only get you to the wrong destination faster. This is ...

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