Agile Experience Design: A Digital Designer’s Guide to Agile, Lean, and Continuous

Book description

Agile development methodologies may have started life in IT, but their widespread and continuing adoption means there are many practitioners outside of IT--including designers--who need to change their thinking and adapt their practices. This is the missing book about agile that shows how designers, product managers, and development teams can integrate experience design into lean and agile product development. It equips you with tools, techniques and a framework for designing great experiences using agile methods so you can deliver timely products that are technically feasible, profitable for the business, and desirable from an end-customer perspective. This book will help you

  • successfully integrate your design process on an agile project and feel like part of the agile team.

  • do good design faster by doing just enough, just in time.

  • use design methods from disciplines such as design thinking, customer-centered design, product design, and service design.

  • create successful digital products by considering the needs of the end-customer, the business, and technology.

  • understand the next wave of thinking about continuous design and continuous delivery.

  • Table of contents

    1. Title Page
    2. Copyright Page
    3. Acknowledgements
    4. Foreword
    5. Preface
    6. Contents
    7. Part One. Looking at agile and why designers should care
      1. 1. Redesigning Design
        1. Creative heroes and IT villains
        2. Don’t shoot the messenger
        3. Design in a vacuum
        4. Life and time has moved on
        5. A manifesto for agile experience design
        6. Make it collaborative, iterative, and intense
        7. Make the vision real
        8. Continuously develop the detail
        9. Make the design responsive
        10. What are we waiting for?
      2. 2. The Waterfall Has Dried Up
        1. Current state
        2. Agile deconstructed
        3. Agile experience design
        4. Redefining done
        5. In summary
        6. Coming next
      3. 3. I’m a designer, why should I care?
        1. Is agile anti-design?
        2. A big design challenge
        3. Where design fits
        4. Who are designers?
        5. In summary
        6. Coming next
      4. 4. Setting the Scene
        1. An agile experience design project
        2. Agile team structure and the role of the designer
        3. The agile project environment
        4. Agile project communication
        5. Agile project management
        6. In summary
        7. Coming next
    8. Part Two. How to design compelling experiences and deliver them—quickly
      1. 5. Get ready to go
        1. Identifying the problem—and the solution
        2. How do we do it?
        3. The role of models in the process
        4. Who do we need?
        5. How are we going to structure our time?
        6. We’re together, what now?
        7. In summary
        8. Coming next
      2. 6. Agile Discovery
        1. Getting started
        2. Three i’s of collaborative discovery
        3. Business Intentions
        4. Customer insights
        5. Implementation
        6. Bringing it all together
        7. In summary
        8. Coming next
      3. 7. Envisioning Success
        1. Creating creative
        2. Make it happen
        3. Idea generation
        4. Refine
        5. Explore
        6. Validate
        7. Pivot
        8. In summary
        9. Coming next
      4. 8. Elaboration: Ready, steady, build
        1. The minimum viable product
        2. User stories
        3. Goals and journeys
        4. Estimation
        5. In summary
        6. Coming next
      5. 9. Into Development
        1. Iterations: The heartbeat of delivery
        2. Working as a team
        3. Design documentation
        4. Working with the product owner
        5. Working in iterations
        6. In summary
        7. Coming next
      6. 10. Beyond Agile to Continuous
        1. What does launch look like?
        2. Beyond releases to continuous improvement
        3. Listen and measure
        4. Do the numbers add up?
        5. In summary
        6. Coming next
    9. Part Three. The Toolbox
      1. Affinity mapping
      2. Analytics
      3. As-is experience design review
      4. As-is/to-be process mapping
      5. Camera as documentation
      6. Collaborative design
      7. Competitor review
      8. Context scenarios
      9. Contextual inquiry
      10. Customer experience/journey map
      11. Customer testing
      12. Design review meeting
      13. Elevator pitch
      14. Ethnographic research
      15. Hot air balloon
      16. Idea generation
      17. Information design
      18. Insights
      19. Look inside
      20. Me and my shadow
      21. Personas
      22. Product box
      23. Prototyping
      24. Retrospective
      25. Showcase
      26. Stand-up
      27. Storyboarding
      28. Story map
      29. Task analysis
      30. Trade-off sliders
    10. Index

    Product information

    • Title: Agile Experience Design: A Digital Designer’s Guide to Agile, Lean, and Continuous
    • Author(s): Lindsay Ratcliffe, Marc McNeill
    • Release date: November 2011
    • Publisher(s): New Riders
    • ISBN: None