7. Envisioning Success

“IN THE AGE OF ABUNDANCE, APPEALING ONLY TO THE RATIONAL, LOGICAL, AND FUNCTIONAL NEEDS IS WOEFULLY INSUFFICIENT. ENGINEERS MUST FIGURE OUT HOW TO GET THINGS TO WORK. BUT IF THOSE THINGS ARE NOT ALSO PLEASING TO THE EYE OR COMPELLING TO THE SOUL, FEW WILL BUY THEM.”

—DANIEL PINK, A WHOLE NEW MIND

Adding creative and design thinking back into the project mix to help create a vision of business success.

Agile has long been associated with utility and functionality, and it does a great job at delivering these quickly and efficiently. Agile and the practises of XP are synonymous with an anti-design attitude, because in the process of designing up front no actual value can be realised by either the business or the customer, ...

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