Agile Experience Design: A Digital Designer’s Guide to Agile, Lean, and Continuous

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This is when we start to get a little bit more focused. We want to take the ideas that we have narrowed down and add the next layer of detail. This is about extending the thinking to make sure that it has legs and is actually more than just an idea but a concept that is worth pursuing.

Envisioning a better car insurance experience

When moneysupermarket.com developed its new car insurance process, it didn’t start with a specification document and a list of requirements to build from. It started in a meeting room with people from the business, designers, and IT drawing pictures. They took personas as input and walked them through the flow of the process. They developed different journeys for the different personas (think the difference ...