Affinity mapping

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What is it?

It’s a quick-start, low-fidelity method for organising a magnitude of low-level information points into key themes that can help you see the hundred-foot view rather than the one-centimeter view.

Why do it?

Do it when you’ve too much information, but you don’t know how to sort the keynotes from all the noise.

When to do it?

Do it whenever you’ve lots of manually collected data points that require a manual process to sort and understand.

How to do it?

• Transcribe your notes onto sticky notes using the one-point-per-sticky-note rule.

• Stick your notes to the wall and ask, “So what?” to help you understand why the ...

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