What is it?

Insights are deep understandings of the real issues and design challenges.

Why do it?

To understand the root cause of the issue so you can consider the right solution.

When to do it?

Insights are typically done at the beginning of the process when you’re considering problem statements and understanding the challenges.

How to do it?

There are a number of different methods for getting to insights, including:

So what? When you find an issue ask “so what?”; keep asking the question of each answer until the question can’t be answered.

Five whys: Ask why it’s a problem and keep asking why of every answer until the question ...

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