3 AGILE AND THE BUSINESS
3.1 THE ECONOMIC CASE FOR AGILE
Agile is focused on delivering value to the business within the shortest effective time frame, and so enable businesses to achieve a positive return on investment as soon as possible. This creates a very compelling economic case; the more Agile a business is, the easier it is for the business to change direction and understand the implications of doing so on an as-and-when-needed basis. This ability is essential in today’s fast evolving markets with their ever-decreasing windows of opportunity, and in businesses where IT is a key enabler and differentiator.
There are many ways to measure delivery economics. One of the most effective that is used regularly in Agile deliveries is product ...