CHAPTER 8

The Agile Organization

The best way to predict your future is to create it.

—Abraham Lincoln

Welcome to the second part of this book, which focuses on the real-world application of agile management. This first chapter looks at how to translate the agile principles from Chapter 7 into your new organizational structure.

8.1 Organizing for Agile Management

It is 1980 when the Brazilian, Antonio Semler, asks his son Ricardo to start working in his company, Semco, which produces industrial mixers and turns over $4 million annually. Ricardo is 21 years old and really only interested in playing guitar with his rock band; but he agrees. Within a week, however, father and son are already having a blazing row. Ricardo sees passive, unhappy workers, ...

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