Do Phase—Experiment like a Lab Technician
The proof of the pudding is in the eating.
—William Camden
Making your ideas concrete is what this section is all about. You will learn how, through smart design, you can offer your internal or external customer precisely what they need, and how to actually build this design. You discover the usefulness of a minimum viable product and how you can test it properly.
12.1 Building Customer-value Propositions
You’ve put enough thought and planning into the Think phase. Now it’s time to go to work and prove that your ideas actually work in practice. In other words, prove that your internal or external customer will purchase or use the product or service you create, or value the improvement(s) you ...
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