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AGILE MARKETING by Michelle Accardi-Petersen

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Crowdsourcing or Once Again Formalizing My Practice

So not to put too fine a point on it, but once again there is a validation, by adoption and trends in the marketplace, of my principles and manner of operation as a marketing professional. Crowdsourcing is once again an application of the principle of obvious pragmatic innovation. You may recall that, as I've discussed previously, there is a formalization of “this manner of doing business” coined obvious pragmatic innovation, which is a foundational premise of this book. It is my sincere hope that the adoption of engineering principles, specifically the agile methodology, to other areas of ...

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