Leading a project without clear business direction is like chartering a boat blindfolded in the middle of the ocean. You could spend time and money, while the chance of success will be low. Therefore, budget sufficient time to get to know your users and their needs.
The activities discussed in this chapter may take place before your project even started or during the start of the project. By the time you’re done with these activities you should have a long-term roadmap that will help your stakeholders achieve success as well as short-term goals with tangible results.
