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Agile PR
book

Agile PR

by Marian Salzman, THE TEAM AT HAVAS PR
January 2017
Intermediate to advanced
272 pages
6h 36m
English
AMACOM
Content preview from Agile PR

4.

Blow Up the Internet

The biggest shift in the world of communications is that less—even less than less—is now more, but fast is best. A long time ago (like, a decade), short messages seemed terse and maybe even rude. Today, as short as possible (and forget the vowels, if you need the space) is considered savvy.

I embraced short messaging very early on and still believe in its supremacy. As I wrote on CNBC.com in February 2009, after extolling the many virtues of Twitter: “Short may be sweet, but it’s much more than that. Short is smart and powerful. It sparks conversations, connects thinkers, shrinks distances, and engenders change.”

As a result of the world’s quickly evolving social media platforms, the old communications rulebook has been ...

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Publisher Resources

ISBN: 9780814437889