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Agile PR by THE TEAM AT HAVAS PR, Marian Salzman

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4.

Blow Up the Internet

The biggest shift in the world of communications is that less—even less than less—is now more, but fast is best. A long time ago (like, a decade), short messages seemed terse and maybe even rude. Today, as short as possible (and forget the vowels, if you need the space) is considered savvy.

I embraced short messaging very early on and still believe in its supremacy. As I wrote on CNBC.com in February 2009, after extolling the many virtues of Twitter: “Short may be sweet, but it’s much more than that. Short is smart and powerful. It sparks conversations, connects thinkers, shrinks distances, and engenders change.”

As a result of the world’s quickly evolving social media platforms, the old communications rulebook has been ...

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