January 2017
Intermediate to advanced
272 pages
6h 36m
English
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5.
Massaging the Message
It has been more than 50 years since Canadian communications theorist Marshall McLuhan famously proclaimed, “The medium is the message,” thus inextricably linking information with the way it’s conveyed. Nowadays, the medium gets massaged, built up, consumed, and talked about endlessly.
Sometimes you need to step back and think about the underlying theory. This is one of those moments when the medium is the message. And that’s what agile PR is all about: folding in all the components that create the best fit for today’s media with today’s messages. It speaks volumes about how right McLuhan was—and how far we’ve come.
McLuhan was also dead right on the global village—another thought that underpins our life today. The media ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.