6.

Power to the People: Giving Your Brand a Personality

Being successful now takes more than an MBA, a well-cut suit, and an air of sophistication. Even a corner office genius with years of management chops needs serious personal branding know-how. If you’re perplexed about why you need to plot your legacy and ponder your personal brand amid today’s Instagram superstars and Twitter ranters, you’ve come to the right place. In this chapter, we’ll show you how to master your personal message and why being your own advocate is more important than ever. This holds true whether you’re the CEO or the intern. After all, it might very well be the intern whose blog or online persona has earned her tens of thousands of devout social media followers.

The ...

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