7.

Cause Is the New Celebrity: Doing Good to Do Well

Modern communications move faster than the speed of thought, and they shape-shift while in motion. Struggling to keep up with constant change, we in the messaging business must be constantly seeking new ways to grab people’s attention and hold it. And it turns out that one way to keep up is to slow down: to engage more mindfully and more meaningfully.

This change of pace came as people around the world were still working through the aftershocks of the 2007–2008 global financial crisis. When businesses, economies, expectations, and assumptions were disrupted, we started paying more attention to what was going on and how it affected us. Media coverage of massive wealth inequalities, banker bonuses, ...

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