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Agile PR by THE TEAM AT HAVAS PR, Marian Salzman

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8.

Going Global

For well over three decades, we’ve experienced the unbounded reach—and cacophony—of the global village as it clamors for our attention. It might be the siren call of the cool and intriguing: catchy pop acts from Korea, outlandish daredevil stunts from Russia, promising diets from the Mediterranean. It could be the insistence of disturbing news: various refugee crises, the Greek debt catastrophe, and nightmarish viral snuff films from terrorists in the Middle East. Whatever your preference or weakness, it’s there in abundance on your nearest device, probably within reach right now.

For the first time, the world’s consumers, corporations, and organizations are directly involved in massive moral dramas that span continents. These ...

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