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Agile PR by THE TEAM AT HAVAS PR, Marian Salzman

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9.

Go Big and Stay Home: Global Versus Hyperlocal

With the evolution of technology spurring an abundance of information, goods, and services from pretty much everywhere, going global isn’t a conscious choice. We are all globalists by default.

But while living in the global village is a great idea in theory, the din of billions of people holding trillions of conversations can be overwhelming. As the exhilaration of being able to tap into limitless virtual connections has worn off, more of us have felt a very real desire for flesh-and-blood sensory experiences that connect us to places. The small and local movement has been getting more appealing by the day.

The idea of acting, buying, eating, and loving (hey there, Tinder) locally while thinking ...

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