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Agile PR by THE TEAM AT HAVAS PR, Marian Salzman

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FOREWORD

Let me tell you a story. Your story. One that starts the day after you finish this book.

You are at a social gathering. Maybe it’s a party or a networking event, and there are one or two people whom you really want to meet. Maybe it’s a potential business partner, or a potential date, or your dream big-fish funder whom you have been dying to court for a while. It is your target audience whom you want to influence.

You want to be prepared. You want to look good, speak the same language, and say something that matters to them, something they will take with them.

For some of us, there’s nothing worse than having to navigate a room full of people we don’t know. The problem can be compounded when there is a lot on the line: the critical business ...

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