April 2014
Intermediate to advanced
390 pages
7h 14m
English
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CHAPTER 8: REAL-TIME CUSTOMER FEEDBACK
Every audience is a customer
Throughout this book, the terms ‘business owners’ and ‘customers’ have been used almost interchangeably. In the traditional business environment, there is a significant difference between these terms:
- A ‘customer’ is an external client. Customers are the ones who use your products and services. They provide the funding that drives your work. In many organizations (particularly commercial ones), they are the only ones that matter.
- A ‘business owner’ is usually an internal staff member. They are a part of the organization, but their needs may not be considered as important as those of external customers.
In the Agile world, the terms ‘customer’ and ‘business owner’ are essentially ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.