Chapter 8

Agile Market Leadership


In this chapter, we compare the effect of Agile on market leadership to that of traditional Waterfall project planning method, including user involvement and business participation.

Innovation in Market Leadership

BT projects require technology integration with new business processes and effectively change the way the firm operates. The fundamental nature of BT projects is to challenge the status quo creating a natural friction because most organizations experience resistance to change.

Innovation in the market leadership project delivery method is an important attribute for BT projects and organizations to remain competitive.

BT data-focused projects such as ERP, CRM, supply-side management, or ...

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