Chapter 13. Do the Simplest Thing Possible


When the business landscape was simple, companies could afford to have complex strategies. But now that business is so complex, they need to simplify.

 --Kathleen Eisenhardt and Donald Sull, “Strategy as Simple Rules”

The Survey Controller Team at Trimble Navigation

“Never do anything that is a waste of time and be prepared to wage long, tedious wars over this principle,” declared Michael O'Connor, project manger at Trimble Navigation in Christchurch, New Zealand. A number of principles pepper Michael's rather irreverent approach to software delivery. Being an “old guy” myself, another of Michael's principles was of great comfort: “Hire only good people. And I mean 'good.' Good is not the same as being ...

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