Chapter 4
VUCAnomics – learn where and why you make money
‘In all affairs it’s a healthy thing now and then to hang a question mark on the things you have long taken for granted.’
Bertrand Russell
In this chapter we do the following:
- Consider the two key business context questions: where is value created, and why?
- Explore how to evaluate market attractiveness.
- Understand the key components of competitive position and how to assess them.
- Outline the use of the RADAR results framework for context and baselining.
- Provide a framework for exploring new opportunities.
- Explain how to evaluate the agility of your organisation using the RADAR RAC rating.
Whether you are running a traditional strategy process or adopting RADAR – to determine how to ...
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