Chapter 4

Common Success Factors



In analyzing the different stories of how each organization implements Agile methods, it is clear that Agile UX teams tend to fall along a spectrum of success. On one end are the teams that have only “the scent of Agile” on them. These are the people who use the term Agile to describe what they do and claim to follow the process, although a close look at their day-to-day efforts might paint a different picture. In examining how these teams operate, it is clear that they do not really engage in the core values of the methodology and ...

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