AI-Assisted Programming for Web and Machine Learning

13

Building a Regression Model for Customer Spend with ChatGPT

Introduction

In the realm of data-driven decision making, understanding customer behavior is pivotal for optimizing business strategies. Building on our exploration of classification techniques, this chapter shifts focus to regression analysis, specifically linear regression, to predict numerical values such as a customer’s annual spending. Linear regression helps us discover relationships within data, enabling predictions based on observed patterns.

This chapter will guide you through the process of building a predictive model that estimates annual spending by customers based on their interactions with a digital platform. We aim to deepen your understanding of linear regression, ...