Chapter 4. A Blueprint for Recommending Products and Services
Many, if not most, businesses today have an online presence that promotes and often sells products and services. Most people will find these sites by searching on Google, or other search engines. In this case, we will be using Google as an example, but users will typically be directed by Google to a particular page on the business website, where users might also go back to Google to find related products. For example, an amateur photographer might find a camera on one website and a lens on another, and possibly not realize the company that sells the camera also sells an array of lenses. It is a challenge for these businesses to ensure repeat business when a third-party search engine ...
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