Continuous evaluation
A recommendation system may be evaluated in two ways: offline and online. In the offline evaluation, also known as batch evaluation, the total history of user purchases is segregated into to random subsets, a large training subset (typically 80%) and a small testing subset (typically 20%). The matrix factorization procedure is then used on the 80% training subset to build a recommendation model.
Next, with this trained model, each record in the testing subset is evaluated against the model. If the model predicts that the user would purchase the item with sufficient confidence, and indeed the user purchased the item in the testing subset, then we record a "true positive." If the model predicts a purchase but the user did not ...
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