PROGRAMMING makes up a relatively small amount of the effort in a mass market game. Most of the development time goes into content creation, making models, textures, environments, sounds, music, and animation—everything from the concept art to the fine tuning of the level.
Over the last 15 years developers have reduced the programming effort further by reusing technology on multiple titles, creating or licensing a game engine on which several games can run. Adding a comprehensive suite of AI to the engine is a natural extension.
Most developers aren’t content to stop there, however. Because the effort involved in content creation is so great, the content creation process also needs to be standardized, and the runtime ...
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