AI for Marketing and Product Innovation

12 Applications for Brand Development, Tracking, and Naming

In case you are sitting here pondering this question thinking that AI will never eliminate human intelligence because humans still have to program and train them, that isn’t entirely true. Right now, there are of course still researchers, programmers, and engineers who train robots and rudimentary AI systems. However, more and more code – much of it in relation to AI – is actually being written by AI programs already. Programmers today no longer have to write long complex codes for AI telling the robot to do this or that. They simply have to write code that tells a program to write code telling the AI to do this or that.

– Trevor English, “Will Artificial Intelligence Spell the End for Human Intelligence?,” interestingengineering.com, March 31, 2017

Imagine developing and tracking brands with:

• Brand understanding using Big 5 tests
• Brand tracking using Big 5 tests
• Activating brand identify in social conversations
• Resonance of brand identity in the non-conscious media consumed
• Celebrities whose work, personality, or characteristics connect to brand identity
• Tracking of reputation of celebrities, and social media influencers
• Connection of product names to metaphors and brand identity
• Extraction of contexts from the non-conscious connected to a brand
• Clustering of brands based on function, feelings, and/or values
• Factor analysis of brands in a category

Brand Personality

Brand Personality development and tracking has ...