Album Moxie: The Savvy Photographer’s Guide to Album Design and more—with InDesign

2. Simplicity²

In this chapter, we’ll break down exactly how everything comes together to make the album process easier for your clients—and for you. The basic steps are pretty predictable:

1. Choose the type of book you plan to make and which vendor you want to produce it.

2. Shoot and edit the session, then create the album design.

3. Proof it to your clients, and make revisions (or don’t).

4. Retouch, export, and order.

At first glance, nothing seems especially earth-shattering, right? The secret sauce is in how you set up and execute each phase.

Choosing a Book

I remember when I first sat down, determined to wrap my mind around the dizzying ...