Aligned to Achieve

Index

A

• Academic B2B programs
• Accenture
• Account-based model
• Account-based personalization
• Accretive Solutions
• Accuracy of data
• Actionable data
• Agile Software
• Aligned leaders, attributes of
• Aligned organizations:
  • good leaders in
  • information technology in
• Alignment. See also Misalignment
  • and amount of data
  • as CEO-driven
  • challenges to
  • characteristics of leaders vs. laggards in
  • common objections to
  • company-wide
  • cost of
  • culture of
  • defined
  • four pillars of
  • future of
  • and relationship of sales reps and marketers
  • requirements for
• Alignment initiatives, technology that helps or hinders
• Alignment-optimized tech stack
  • collaboration for
  • dashboards and reporting for
  • data cleansing for
  • predictive technologies for
  • sales enablement for
• Alignment process
  • alignment-positive metrics for
  • brainstorming for
  • collaboration and communication for
  • and culture
  • customer engagement strategy as basis for
  • fundamentals of
  • jointly defining process and metrics for
  • rebuilding vs. changing
• Alignment strategy. differences in building
• Amazon
• Amundson, Matt
• Analytic skills:
  • of aligned leaders
  • of CMOs
• Analyzing data
• Antar, Alvina
• Apple
• Archetypes, seller
• Ariba
• Attitude(s):
  • generational
  • for sales
  • of sales VPs
  • shared
• Attributes of sales velocity
• Average deal value (metric)
• Average selling price (metric)

B

• Baby Boomers
• Barrett, Kerry
• Barrows, John
• Baylor University
• Behaviors, growth-driving
• Bend Poly
• Big data
• Birdsall, Tracy
• Black & Veatch
• Blame
• BloomReach
• Brain
• Brainshark
• Brainstorming
• Brinker, ...