Chapter 2

The Context for Strategic HR

Whiplash change, fleeting advantages, technological disruptions, seditious competitors, fractured markets, omnipotent customers – these 21st century challenges are testing the design limits of organizations around the world and are exposing the limitations of a management model that has failed to keep pace with the times.

(Hamel and Breen, 2007)

No organization is immune from the changing tides of global economic, social, political and technological trends. In the twenty-first century many of the socioeconomic certainties of the twentieth century are crumbling. Strategic HR management involves keeping abreast of the times and developing organizational strategies that prepare organizations not only to respond ...

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