Aligning MDM and enterprise business process strategies
As explained in Chapter 1, “Introduction to master data management and business process management” on page 1, the integration of MDM and BPM delivers real value to organizations. MDM ensures that master data is complete, accurate, and trustworthy, and BPM ensures that this data is available to the business users who need it within the business processes that require it. Without MDM, business processes act on inaccurate data and result in ineffective outcomes. Without BPM, master data is not ...

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