5
Making and Articulating Strategic Choices
In his wonderfully titled book, Build a Better Life by Stealing Office Supplies, Scott Adams, the creator of Dilbert, has a cartoon called “The Importance of Strategies” (figure 5-1). In the first panel, Dogbert notes that “All companies need a strategy …” What too often follows that sentence, as chapter 4 argued, is a catchy aphorism (you need a strategy because without one, no road will take you there, etc.). But Dogbert says that all companies need a strategy “so the employees will know what they don't do.” The remaining panels of the cartoon are a before-and-after parable about strategy.
FIGURE 5-1
“The Importance of Strategies”
Source: Scott Adams, Build a Better Life by Stealing Office Supplies ...
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