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Aligning Strategy and Sales
book

Aligning Strategy and Sales

by Frank Cespedes
August 2014
Intermediate to advanced
256 pages
6h 11m
English
Harvard Business Review Press
Content preview from Aligning Strategy and Sales

9

Control Systems

Sales Compensation and Incentives

Compensation is the most discussed aspect of sales. But most discussions are versions of compensation hydraulics that make Pavlovian assumptions: push this pay lever, and you'll get this kind of behavior. Answering the question “How should we pay the people responsible for dealing with customers?” implicates multiple aspects of your business model: goals, recruitment, training, the types of orders the firm gets, evaluations, and daily interactions between sales and others in and outside the firm. This chapter outlines a process for designing a sales compensation plan aligned with strategy. But it also discusses issues to address before you set specific numbers or debate different incentive plans: ...

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Publisher Resources

ISBN: 9781422196083