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Aligning Strategy and Sales
book

Aligning Strategy and Sales

by Frank Cespedes
August 2014
Intermediate to advanced
256 pages
6h 11m
English
Harvard Business Review Press
Content preview from Aligning Strategy and Sales

10

Sales Force Environment

Performance Reviews and Measuring Effectiveness

Performance reviews and the metrics used to evaluate performance are crucial alignment tools. They powerfully influence the sales environment in which strategy is or is not executed in the field. This chapter concerns the why and how of performance feedback and measuring sales effectiveness.

Performance Reviews

Performance reviews are among the most underutilized levers for influencing behavior in most organizations. HR executives repeatedly bemoan the managerial avoidance and cursory drive-by status of reviews in most firms. A typical result is that everyone is above average until budget constraints make cuts genuinely shocking to those let go. Here I want to focus on ...

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Publisher Resources

ISBN: 9781422196083