Skip to Main Content
Aligning Technology with Business for Digital Transformation
book

Aligning Technology with Business for Digital Transformation

by Ashish Pachory
November 2019
Intermediate to advanced content levelIntermediate to advanced
202 pages
5h 39m
English
Business Expert Press
Content preview from Aligning Technology with Business for Digital Transformation

CHAPTER 4

The Digital Economy and What BITA Has To Do with It

Businesses traditionally define themselves by their core competence, with technology being at best an enabler. For example, a progressive retail business may view itself as a merchandising company that uses technology. Let’s shift our perspective for a minute. Can this business be viewed as a technology company that does merchandising? If the answer is yes, this business is almost certainly a part of an emerging new world order. In fact, much before the advent of this new order, the above viewpoint was aptly stated by UPS: “We used to be a trucking company that used technology. We are now a technology company that uses trucks.” Now think about your business in these terms.

Digital ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Building a Digital Future

Building a Digital Future

Lipi Sarkar, Vinnie Bansal

Publisher Resources

ISBN: 9781949991772