CHAPTER 7

Setting the Stage for the Digital Enterprise

Thus far in this book, our focus has been on the importance of Business–Technology alignment in the digital era and its role as an enabler of success for the digital enterprise. We established that as the focus of technology has shifted to business outcome, one can no longer separate Business from Technology. In other words, Business and Technology are fused at the level of their culture, strategy, structure, process, intellect, function, and tactics.

Much as business management and people management have been integral to enterprise success, the new economy also requires a strong focus on Technology Management as a driver of growth and success. Technology Management—or managing technology ...

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