4 
Turning Talent into Stars
The Enduring Edge
SITTING IN the executive conference room, Kate and Grant, senior vice presidents at a global manufacturing company, reflected on the bake-off between two information technology providers that had just ended. The firms had been vying for a six-month contract with their company, and at the outset the decision had looked like a no-brainer.
“Right up until this morning, I was sure we’d hire Atlas,” Grant said. “They’re bigger, they have more experience, and their reputation is much more prestigious. When the senior partner made his final pitch, he really stole the show. But then I thought about the ...
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