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Job no:81378-5 Title : RP_All Access (New PB Verdions) Client : Pro-vision

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175 Size : 203.2(w)254(h)mm Co : M6 (mac J)

Dept : DTP D/O : 22.10.05 (Job no:000000 D/O : 00.00.04 Co: CM0)

p174

5th Black

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eanne Cheuk was born and raised in the city of Perth, on the western tip

of Australia. She stuck close to home and attended art school at local

Curtin University. “I went to university to ‘learn’ graphic design, but I can

honestly say that I learned more when I finished.” Cheuk received her degree in

1994. Just 20 years old, she was hired to art-direct the Australian magazine

REVelation. She stayed with REVelation for three years but felt a mounting urge

to do better. In 1997, she struck out on her own and started a design practice

under the name surfacepseudoart. Cheuk wanted independence and knew “that

I knew more about what worked in design than the people I could work for.”

M

U Inspired by Robert M. Pirsig’s 1974 novel Zen and the Art of Motor-

cycle Maintenance and armed with the know-how of having guided

REVelation for the past three years, Cheuk started MU, a global sub-

culture magazine. Turning to writers and photographers in her circle for content,

she ultimately designed and self-published five issues, seeing them distributed

throughout Australia, Britain, the United States, and Malaysia. “MU was my first

magazine, and I started this after working at another magazine for a few years.

I just decided I could do one better on my own—and I did! I asked all my friends

to help me. We didn’t make any money and no one ever got paid, but I learned

so much and made so many great friends through the magazine. I still think it is

one of the greatest things I ever made.”

2003

Big, magazine covers (left ) While working at

David Carson’s studio in 2002, Cheuk was tapped

to design the surf issue of Big magazine.

2002/2003

TOKION magazine, covers and spreads (opposite)

Tokion provides fertile ground for Cheuk’s lyrical, intricate

designs and typographic illustrations.

DEANNE

CHEUK

23

Back in her native Australia, Deanne Cheuk tapped

the creative energy of her friends and built Mu—

a five-issue magazine empire. Then she came to New York

to show the rest of us how it’s done.

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Job no:81378-5 Title : RP_All Access (New PB Verdions) Client : Pro-vision

Scn :

#

175 Size : 203.2(w)254(h)mm Co : M6 (mac J)

Dept : DTP D/O : 22.10.05 (Job no:000000 D/O : 00.00.04 Co: CM0)

5th Black

p175

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