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CAMILLIA
By traveling the world, seeking out the best schools,
and working with the people she admires,
Camillia BenBassat is working hard to shape herself
into an extraordinary designer.
BenBASSAT
Breakfast Identity, club flyers
“Breakfast is a new after-hours club that
opened in London in the fall of 2003.
The identity and flyers aim to capture the exhil-
aration of leaving a club or party
as the sun is rising through the use of color
and a surreal aspect to the photography.”
Spitting London, book spreads
“Walking through London, I began noticing
a landscape littered with spots that had
become an all-too-familiar texture in the
concrete. These pieces of gum have
no time, no value, and no ownership, yet
they seem to be a permanent fixture in
the cityscape. I began to map or record the
gum’s patterns, recording its movement
away from a tube station, charting its
density, color, shape, and size. As I give
these patterns new meanings, I am
working on developing modes of tracking
an invisible behavior, noting configurations
of movement. It is a way of reading a chaotic
and disorientating city. It’s anthropological,
and, in the same breath, it talks about space
entangled with moments in time.”
2003 2003
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C
amillia BenBassat was born into a life of art. “My father is an architect,
my older brother is an immensely talented and well-known photojournalist,
and my younger brother an aspiring designer with a natural gift for
craft. Art and design have always been fostered in my family.” Growing up
in Los Angeles, she spent most of her time in art classes or working at
studios and entered the design program at UCLA in 1996, just in time for
her nineteenth birthday.
“To be honest, I did not really know what design was when I entered the
major. It had just reopened at UCLA after a few years of restructuring.
I had applied for the art major and was accepted to design. The counselor
at the school pushed me to try it, because my work was already leaning
in that direction. Within a week, I was hooked.”
“At the school I met [teacher] Gail Swanlund, who showed me the potential
of design as a method of communication. She was very influential in that
she encouraged research and development teamed with a strong sense of
style and craft as the basis for conceptual work.” Beyond the conceptual
underpinnings, BenBassat also picked up her mentor’s aesthetic preference
for line art combined with detailed decorative elements.
145
ols,
elf
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