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Job no:81378-5 Title : RP_All Access (New PB Verdions) Client : Pro-vision

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175 Size : 203.2(w)254(h)mm Co : M6 (mac J)

Dept : DTP D/O : 22.10.05 (Job no:000000 D/O : 00.00.04 Co: CM0)

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CAMILLIA

By traveling the world, seeking out the best schools,

and working with the people she admires,

Camillia BenBassat is working hard to shape herself

into an extraordinary designer.

BenBASSAT

Breakfast Identity, club flyers

“Breakfast is a new after-hours club that

opened in London in the fall of 2003.

The identity and flyers aim to capture the exhil-

aration of leaving a club or party

as the sun is rising through the use of color

and a surreal aspect to the photography.”

Spitting London, book spreads

“Walking through London, I began noticing

a landscape littered with spots that had

become an all-too-familiar texture in the

concrete. These pieces of gum have

no time, no value, and no ownership, yet

they seem to be a permanent fixture in

the cityscape. I began to map or record the

gum’s patterns, recording its movement

away from a tube station, charting its

density, color, shape, and size. As I give

these patterns new meanings, I am

working on developing modes of tracking

an invisible behavior, noting configurations

of movement. It is a way of reading a chaotic

and disorientating city. It’s anthropological,

and, in the same breath, it talks about space

entangled with moments in time.”

2003 2003

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Job no:81378-5 Title : RP_All Access (New PB Verdions) Client : Pro-vision

Scn :

#

175 Size : 203.2(w)254(h)mm Co : M6 (mac J)

Dept : DTP D/O : 22.10.05 (Job no:000000 D/O : 00.00.04 Co: CM0)

5th Black

p185

C

amillia BenBassat was born into a life of art. “My father is an architect,

my older brother is an immensely talented and well-known photojournalist,

and my younger brother an aspiring designer with a natural gift for

craft. Art and design have always been fostered in my family.” Growing up

in Los Angeles, she spent most of her time in art classes or working at

studios and entered the design program at UCLA in 1996, just in time for

her nineteenth birthday.

“To be honest, I did not really know what design was when I entered the

major. It had just reopened at UCLA after a few years of restructuring.

I had applied for the art major and was accepted to design. The counselor

at the school pushed me to try it, because my work was already leaning

in that direction. Within a week, I was hooked.”

“At the school I met [teacher] Gail Swanlund, who showed me the potential

of design as a method of communication. She was very influential in that

she encouraged research and development teamed with a strong sense of

style and craft as the basis for conceptual work.” Beyond the conceptual

underpinnings, BenBassat also picked up her mentor’s aesthetic preference

for line art combined with detailed decorative elements.

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