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All Services, All the Time: How Business Services Serve Your Business by Doug McDavid

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Chapter 10

Coaching Approach to Diagnostics

Let’s begin the discussion of diagnosing your business by looking at the techniques and value of a coaching approach to diagnosing the health of business. There are not too many hard and fast recommendations in this book, but this is one. The coaching approach is probably the most ­powerful and effective overall diagnostic technique. This is because coaches are trained (at least the ones who have had training!) to understand that no one can truly know what any other person has experienced in life or exactly how another person’s mind works. So the coaching approach to achieve clarity in the midst of daily dilemmas and ambiguities is to bring out answers in the unique ...

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