CHAPTER 4

Style

The Secret to Getting Others to Get Things Done

It always seems impossible until it’s done.

—NELSON MANDELA

If Character is about trust and Substance is about credibility, the way to think of Style is its role in driving execution. Since leaders cannot do the work of the organization, and must instead inspire others to take on those tasks, the qualities of presence in the Style dimension are essential to getting things done. These are the communicative expressions of leadership presence that focus people’s energies, harness their efforts, ignite creativity, and translate it to action.

The word “Style” is commonly used to describe a person’s wardrobe and grooming—as in a “stylish appearance.” A more accurate and complete definition ...

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