Chapter 1. START

"Whatever you do, or dream you can, begin it. Boldness has genius, power and magic in it. Begin it now."

Johann Wolfgang von Goethe, 1749–1832

German philosopher and one of the most influential contributors to Western culture.

1: Begin it now

Take your idea – the one that's been running around in your head, the one you've been telling your friends about – and do something, anything to get it started. Write a description, sketch a prototype, search for similar ideas online or just pick up the phone and call someone to make it happen.

Imagine how the world might be if everyone put their ideas into action. It would be wonderful, exciting and very different from today.

The more you do, the more real your idea becomes. If you talk and act ...

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