Chapter 5. CHALLENGES

"When you confront a problem you begin to solve it."

Rudy Giuliani, 1944–

Major of New York City at the time of the terrorist attacks on the World Trade Center on 11 September 2001. Named as Time magazine "Person of the Year" in 2002, he was given an honorary knighthood by Queen Elizabeth II.

41: Embrace problems

Everyone enjoys games and puzzles that tax our intellect and make us think.

You are taught to solve problems from your school days and you deal with problem solving every day, from what to have for breakfast to managing a route home through rush-hour traffic.

Solving business problems is no different, except for the fact that you may have no previous point of reference or experiences to help you. For example, if you haven't ...

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